tag:blogger.com,1999:blog-20465595405870882682011-07-28T18:47:26.950+02:00Unofficial forum for & by people working within the marketing communication & media industries, catering to regular Joe’s and Lerato’s, a platform that is open to all and sundry, however, conventional thinkers who r stuck in their ways, might find it a bit unappealing. There are no, so called experts and guru’s of marketing communication here, neither r there “great defenders” of the Queens language, just a few peeps from Mzansi including abo "ringa more" telling it like it is.Blank-Thoughtshttp://www.blogger.com/profile/14187364741557921373noreply@blogger.comBlogger111100tag:blogger.com,1999:blog-2046559540587088268.post-48073463378679828432009-11-20T16:00:00.012+02:002009-11-20T16:15:31.079+02:00

Brothers and Sisters, we know that its been a while since we reverted with regards to the status quo on the e-mail that had been sent to Mr. Jimmy Manyi, well we finally had the opportunity to have a brief chat with the individual in question, yesterday evening, he unfortunately has not been privy to the e-mail sent to him detailing exactly what we have been discussing in this forum, the reason

Blank-Thoughtshttp://www.blogger.com/profile/14187364741557921373noreply@blogger.com0tag:blogger.com,1999:blog-2046559540587088268.post-41630879669313155482009-10-23T14:48:00.001+02:002009-10-23T14:53:50.066+02:00

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The architectnoreply@blogger.com1tag:blogger.com,1999:blog-2046559540587088268.post-6376185312358685202009-09-30T10:54:00.000+02:002009-09-30T10:55:47.207+02:00

The private sector absorbs black graduates in large deposits - which they must be applauded for. On the other hand in an act of double standards practise, once in the system, the graduates are subjects of intransigency and excruciating frustrations – such acts of double standards must be reviled and abrogated in the strongest possible terms. For if we let such practises prevail, we’d be

Khwaet Frankhttp://www.blogger.com/profile/16423447343582165753noreply@blogger.com25tag:blogger.com,1999:blog-2046559540587088268.post-10602646348729561352009-03-27T12:58:00.000+02:002009-03-27T13:05:41.201+02:00

Remember that iconic hip hop clothing brand from the late 1990’s? For Us Bu Us that’s what it stands for. Having being in advertising and being a keen scholar of marketing, I’m convinced there’s a need for FUBU marketing, not as a theory but as a basic application of the fundamental view that one has to be in touch with a specific target market (preferably a part of it) in order to be in a

Khwaet Frankhttp://www.blogger.com/profile/16423447343582165753noreply@blogger.com2tag:blogger.com,1999:blog-2046559540587088268.post-91653318734517568792009-01-08T11:35:00.004+02:002009-01-08T12:33:24.302+02:00

For most of us, January 05 2009 marked the first day back in the grind. Yep another marketing year down and now we are faced with the last one just before '2010', how's the innovating going?In times like these, decent marketers will take a minute to analyse the direction of their marketing style/direction in the new year in comparison to last year's. Believe it or not, but the reality of '2010'

The architectnoreply@blogger.com2tag:blogger.com,1999:blog-2046559540587088268.post-83711914546197810392008-12-12T14:44:00.002+02:002008-12-12T14:54:39.796+02:00

I’d like us to look at this article from a media news reporting point of view rather than media advertising point of view, there’s relevance in a sense that it’s two hands washing each other not one hand feeding off the other. Having studied media for many moons at an institution of higher learning, I think I’m qualified to make a two cent worth comment about media reporting and the power of

Khwaet Frankhttp://www.blogger.com/profile/16423447343582165753noreply@blogger.com1tag:blogger.com,1999:blog-2046559540587088268.post-32724194427284691662008-12-03T14:50:00.001+02:002008-12-03T15:11:11.533+02:00

Is there such a thing as captive audience? That still remains a subject of much needed debate but in my humble opinion, there’s no such thing. It is a well known fact that media representatives will say anything to advance their chances of selling their media type, I don’t blame them though – we all want the dead presidents, don’t we? In an industry where certain mediums sell themselves and

Khwaet Frankhttp://www.blogger.com/profile/16423447343582165753noreply@blogger.com0tag:blogger.com,1999:blog-2046559540587088268.post-66532754215838439592008-11-25T12:31:00.002+02:002008-11-25T14:42:15.792+02:00

With the daily rapid growth of digital media, the advent of technologies like PVR decoders, ipod jacks and playstation 3’s/xbox’s that aid in avoiding all the “intrusive” advertising messages that pester you like a highly persistent Indian salesman. Is traditional media still having the impact that AMPS and all the other statistical bullshiters claim that these mediums are having? Because surely

Blank-Thoughtshttp://www.blogger.com/profile/14187364741557921373noreply@blogger.com2tag:blogger.com,1999:blog-2046559540587088268.post-2737287409720079202008-11-19T14:35:00.000+02:002008-11-19T14:35:21.891+02:00

The marketing and communication industry is filled with lazy, non-lateral thinking marketers, yes i said it and this is why. Globalization and technological advancements has lead to market fragmentation and a paradigm shift in the manner in which marketing communications should be looked at i.e. mass has shifted to individual, marketers know all this yet they do not implement it because it

The architectnoreply@blogger.com1tag:blogger.com,1999:blog-2046559540587088268.post-16057575234888092302008-11-18T15:37:00.000+02:002008-11-18T15:38:43.632+02:00

The marketing communication industry, generally perceived to be an industry that has young people running the show, because of the creativity and relevance that it demands is actually overridden with old men and women from yesteryear, some are even well past the recommended age for retirement. Before you start making a noise about the vast “experience” that these individuals have, ask yourself…is

Blank-Thoughtshttp://www.blogger.com/profile/14187364741557921373noreply@blogger.com3tag:blogger.com,1999:blog-2046559540587088268.post-9627212214254298792008-11-05T14:59:00.000+02:002008-11-05T15:01:02.116+02:00

Advertising, Media and the Marketing industry at large is a competitive field where those that are good at selling ideas are always a step ahead from their peers. Media and especially media sale is a ruthless facet of the general marketing sphere – Media sales resonates the saying “the survival of the fittest”. Advertising on the other site is about selling ideas and concept. The greatest

Khwaet Frankhttp://www.blogger.com/profile/16423447343582165753noreply@blogger.com1